Segmenting your list has a wide variety of benefits for your business. From the customer’s perspective, you’re seen as caring more about their wants and needs, while from a business perspective you’ll have better information about your ideal clients so you can serve them better and bring in more like them.
Let’s have a look at a few of the benefits that come from segmenting your email list.
More Opportunity to Please Your Customers
When a client gets a thank you, plus follow-up messages when they make a purchase or download your lead magnet, they’re going to feel more special than if you did nothing. You can use this opportunity to find out if they need help, if they want to give feedback, and if they have any issues at all. You can also offer them a related resource to improve their experience. This is going to give them a better impression of you and your brand.
You’ll Improve Your Profit
Better list segmentation means better-formed messages to just the right person at just the right time. You’ll improve your profit because each message you create will target a specific recipient. When you get targeted with your messaging the reader becomes much more responsive, and more likely to convert.
Your List & Business Will Grow Faster
When you think about how you can segment your entire audience into different groups, you can start thinking about new ways to build your list. For example, you might create different lead magnets based on a particular segment’s interests and preferences.
Customer Retention Will Improve
When customers feel heard they tend to stay loyal. When you send them messages to help support them, train them, and encourage them, they’re going to tell others about you, and they’re going to buy from you again. Segmenting will help you reach the “I swear you read my mind” reaction that leads to loyal customers.
Better Target Your Communication
Breaking your list into segments enables you to craft your messages better. When you know precisely who you’re talking to you can ensure that you use the right words for that part of your audience.
Enables You to Track What Spurs Sales
Segmenting gives you a reliable way to test different product types and messages as well to track what spurs sales for your list. For example, one segment of your list may prefer a self-study course, while another finds more value in live training and interactivity.
Even if you only offer one level right now, you may only need to adjust the message to fit with each type, and segmenting allows you to test this easily.
You Can Follow Up on Sales More Effectively
When you segment based on buying behavior, you can also follow up on sales much more effectively. If you have your list set up so that a buyer is automatically sent a thank you series, or maybe even a tutorial series, they’re going to feel important and special.
This is also a perfect opportunity to offer them complementary services. For those with both low-end products and coaching offers, this is a great way to get them on a coaching consultation call!
Conduct Split-Testing to Refine Your Message
When you have a well-segmented list, you can perform split-testing (or A/B testing) better. You can test subject lines, call to action, layout, images, and more. Having an already segmented list can help you test different ideas to find out what works best overall and within each group.
The benefits of list segmentation offer many advantages to your business. The better you get at breaking up your list and targeting your messages the more effective your email marketing will become, and the better your odds of converting subscribers into loyal customers.