With Facebook Live marketing, there are strategies to make the most of the opportunity. If you want more subscribers and buyers for your products or services, follow this advice, and you’ll be a winner.
Be Transparent
One of the most important things in business today is transparency. I know, I know, “ugh, that word again?” Transparency is much more than just a buzzword. There is so much corruption in corporate business, so it is essential for your business to be open and show them everything about you. That openness helps build trust, which will create more buyers.
Give them the VIP Experience
Let your audience see an insider’s view of what helps you achieve success. When you do, it makes them feel important and unique. It’s a natural part of human nature to want to feel they are part of something exclusive, and VIP live streaming can do that. This leads them to like and trust you. When your audience trusts you, they buy more from you.
Be Available
When you use Facebook Live to answer questions from your audience, you seem more accessible to your audience than with text-based answers. Facebook Live marketing is an excellent way to look your customers in the eye, so to speak, and show them that you’re there for them.
Stay Positive
When you conduct live events, sometimes things go wrong. Technology doesn’t always work as advertised and mistakes happen. You’re going to trip over your words; you’re going to sneeze at the wrong time. That’s okay, just stay focused and you’ll connect with your audience in an authentic way because guess what? They’re human too!
Ask Questions
You know, as the expert, you’ll be answering questions from your audience, but you should also use the opportunity to ask questions. The more questions you ask, the more involved your audience will feel in your business. That involvement will make them more invested in your success. Plus, it’s a great way to get instant market research results!
Validate Customers
An exciting use of Facebook Live is to call out some of your best customers when appropriate. Tell them “thank you” during live streams so that others hear about them. That public gratitude is a great way to validate your customers and spread good will.
Network
Believe it or not, using Facebook Live is also a good way to network. As others share your recorded event, people will feel as if they know you better. That trust can be useful to connect on other platforms as well, when you share links to your Linkedin article, Instagram Challenge, etc.
Collaborate
Use Facebook Live to host events with others. Team up with complementary businesses to promote each other via your live events. You can set up a private Facebook group, and do live events to work on any project that you want.
Using Facebook Live marketing for your business, for improving your reputation and getting the word out about your products or services is an excellent choice. You’ll expand your reach quickly without having to send your audience to a new platform or having to learn a lot of new technology. Facebook Live is easy to use so anyone can do it!
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