And why you might use them in social marketing. Those sparkles (✨), along with the occasional smile (😊) or wink (😉) I throw in, are called Emoji or Emoticons. They’re symbols that are generally just for fun, but they can serve a purpose. If you didn’t...
We all know that we only have this one Earth — at least for the foreseeable future — and our environment is vital to our survival. While many of us have taken the steps of adding recycle bins to our offices and homes, maybe started composting, there may be more you...
Let’s start with this: I don’t believe organic reach is dead. There, I said it! It has, however, gotten significantly harder to reach as far as you used to. With this, a lot of my clients, and myself, are turning to advertising. It’s also worth...
