To multiply your email marketing ROI you need to send targeted info to subscribers based on their behaviors. The best way to do that is email segmentation. According to the Direct Marketing Association, almost 80 percent of return on investment comes from, “segmented,...
Choosing a quiz name is vital to the success of your quiz, just like the subject line in an email or the title of a blog post. Without an engaging and exciting quiz name, few will take the time to click through it. So, how do you create an exciting name? Choose Your...
We’re all familiar with the Myers-Briggs personality test, right? Today’s post about giving back – whether that be donations, micro-loans, or something else – will make a lot of sense if you’re familiar with that test, because I’m...
Remember, making your quiz for your potential ideal client boils down to this: Fit the quiz with your ideal client’s personality traits. Like attracts like. Do you have a client avatar or persona? Break that puppy out, because you’re digging deep on this one....
If you’ve been in business for a bit, you’ve probably created buyer personas or client avatars. List segmentation takes this a step further because while you may have a type of customer that most of your list falls into, there are more segments that you can...
