Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that, and it isn’t always about selling them on a product. In fact, you don’t want to start there at...
Do you know who is most likely to buy from you? It’s the person who just made a purchase. Do you have a system in place to upsell her with the next logical item on her wish list? No matter what your client has purchased, he or she should have an option to purchase a...
Email marketing often pulls from many disciplines, but today we’re focusing on a common literary device. There’s a fabulous strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and...
Thank you pages are one of the top opportunities I see overlooked. Few products stand alone. There is always something more to learn, tools to help us be more efficient, and related concepts to explore. Your download, or thank you page is the perfect place to help...
Wouldn’t it be easy if there was a number or a schedule you could follow for your email frequency? While it would be great if there were research which suggested that mailing exactly every five days gets you the best results every time, there is no such thing. And...
