5 Reasons You Don’t Need A Website

5 Reasons You Don’t Need A Website

In this post, I’m going over five reasons why you might not be ready for a website. A lot of people come to me for website design and getting their business set up on the Internet. Unfortunately, I do have to turn to quite a few people away, and these are some...
8 Benefits of Segmenting Your List

8 Benefits of Segmenting Your List

Segmenting your list has a wide variety of benefits for your business. From the customer’s perspective, you’re seen as caring more about their wants and needs, while from a business perspective you’ll have better information about your ideal clients...
How Effective Is List Segmentation?

How Effective Is List Segmentation?

To multiply your email marketing ROI you need to send targeted info to subscribers based on their behaviors. The best way to do that is email segmentation. According to the Direct Marketing Association, almost 80 percent of return on investment comes from, “segmented,...
Ways to Give Back on A Budget

Ways to Give Back on A Budget

We’re all familiar with the Myers-Briggs personality test, right? Today’s post about giving back – whether that be donations, micro-loans, or something else – will make a lot of sense if you’re familiar with that test, because I’m...
6 List Segments to Improve Your Email Marketing

6 List Segments to Improve Your Email Marketing

If you’ve been in business for a bit, you’ve probably created buyer personas or client avatars. List segmentation takes this a step further because while you may have a type of customer that most of your list falls into, there are more segments that you can...