Ways to Give Back on A Budget

Ways to Give Back on A Budget

We’re all familiar with the Myers-Briggs personality test, right? Today’s post about giving back – whether that be donations, micro-loans, or something else – will make a lot of sense if you’re familiar with that test, because I’m...
6 List Segments to Improve Your Email Marketing

6 List Segments to Improve Your Email Marketing

If you’ve been in business for a bit, you’ve probably created buyer personas or client avatars. List segmentation takes this a step further because while you may have a type of customer that most of your list falls into, there are more segments that you can...
What Is List Segmenting?

What Is List Segmenting?

Segmenting means to break something into smaller pieces or elements. When it comes to your email list, segmenting is the key to getting more responses and conversions. Why? You can tailor your emails to that one interest or type of person on your list. It’s very...
My Top Secret Solution for Cool, Easy Content

My Top Secret Solution for Cool, Easy Content

I have a steady flow of clients, but I’m still marketing my business and blogging – and you can, too. How? PLR Content PLR (Private Label Rights) is also called white label content or done-for-you content. PLR content is created by someone else and you...