Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that, and it isn’t always about selling them on a product. In fact, you don’t want to start there at...
Email marketing often pulls from many disciplines, but today we’re focusing on a common literary device. There’s a fabulous strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and...
Wouldn’t it be easy if there was a number or a schedule you could follow for your email frequency? While it would be great if there were research which suggested that mailing exactly every five days gets you the best results every time, there is no such thing. And...
The hard truth: if your email subject line is no good, your email won’t get opened and you’ve wasted your time. If you can’t get your subscribers to open your emails, it doesn’t matter how good the actual email is! It’s easy to spend a lot of time crafting...
Your email delivery rate is one of the most important numbers in your email marketing toolbox. It doesn’t make sense to send emails that no one is getting, after all! If those emails land in your subscribers’ spam folders, you don’t have a chance to make a...
I just saw this announcement, and it was a stop the presses! moment for me. You can now build your Facebook Ads right inside MailChimp. Now, if you’ve known me for any length of time at all, you’ll know that I’m a MailChimp Monkey. You want it to do...
