Determine Your Follow-up Goal
You will likely have multiple follow-up sequences in your business. While you have a larger, overarching funnel with a clear goal (perhaps a VIP day or exclusive retreat), each follow-up series will have its own smaller goal as well, with each one designed to move subscribers deeper into your funnel.For example, you may offer a free webinar training to show attendees the power of blogging for business. After the webinar, you’ll reach out with a series of five or seven emails which:
When you think about your dream client, there are several key pieces to consider:
Restate the importance of bloggingProvide proof of concept through case studiesOffer tips and strategies not covered during the webinarGive links to supporting documents and additional resources
Finally, you’ll offer your paid blogging program, which subscribers can purchase at a discount if they do so within a set period of time.In this example, the paid blogging training is the goal for this follow-up sequence, but not your big, end-of-funnel goal. It’s merely one step along the path to that VIP program, retreat, or high-end private coaching program.
Exercise: Define Your Follow-up Goal
Get out a piece of paper or open a text document on your computer. What will your primary offer to your dream client be? Why is it perfect for her?