Wouldn’t it be easy if there was a number or a schedule you could follow for your email frequency? While it would be great if there were research which suggested that mailing exactly every five days gets you the best results every time, there is no such thing. And there’s an excellent reason for it.
No two niches, audiences or individuals are the same. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work.
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Let’s lay the groundwork.
You don’t want to have too much time in between emails, or your readers will forget you. Anything less than once a month is asking to be ignored! In most markets and for most business models you don’t even want to mail less than twice a month.
Conversely, you don’t want to go any higher than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.
Start by considering what you’re doing now.
Next, determine how often you want to email your audience. What email frequency do you think you can sustain? Do you grow a closer connection with your market by emailing more often? Do you want to drive more traffic back to your site by emailing them links frequently? Do you want to grow your income by making more frequent email offers?
Once you know where you’re at and where you want to be, you can start to make a plan for getting from point A to point B. What you don’t want to do is to go straight from emailing once every few months to daily emails. That’ll get your readers clicking the spam button like crazy. Instead, start with monthly emails for a couple of months, then let your readers know you have more to share with them and start sending weekly.
If you plan to send daily, find a good reason why. For example, while you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30-day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or spammy.
Listen to your audience when you get feedback on email frequency but also realize that there will always be someone complaining. Look at data like open rates to get a better feel for what frequency is working best for you and your audience.
[su_button url=”#5539″ style=”flat” background=”#86699F” size=”12″ center=”yes” icon=”icon: download” text_shadow=”1px 1px 2px #5C486E”]Download Your Email Frequency Workbook[/su_button]
P.S. – Having trouble with your email delivery rate? See Email Delivery Rates – 3 Tips to Hit 100%!