Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that, and it isn’t always about selling them on a product. In fact, you don’t want to start there at...
Do you know who is most likely to buy from you? It’s the person who just made a purchase. Do you have a system in place to upsell her with the next logical item on her wish list? No matter what your client has purchased, he or she should have an option to purchase a...
The hard truth: if your email subject line is no good, your email won’t get opened and you’ve wasted your time. If you can’t get your subscribers to open your emails, it doesn’t matter how good the actual email is! It’s easy to spend a lot of time crafting...
If you’re blogging (and you should be) then your blog is a fantastic source of passive income. We’ve already talked about adding a resource page, but now let’s dive into the blog posts themselves. Each and every blog post has a job to do. You should never spend your...
Your email delivery rate is one of the most important numbers in your email marketing toolbox. It doesn’t make sense to send emails that no one is getting, after all! If those emails land in your subscribers’ spam folders, you don’t have a chance to make a...
