6 List Segments to Improve Your Email Marketing

6 List Segments to Improve Your Email Marketing

If you’ve been in business for a bit, you’ve probably created buyer personas or client avatars. List segmentation takes this a step further because while you may have a type of customer that most of your list falls into, there are more segments that you can...
What Is List Segmenting?

What Is List Segmenting?

Segmenting means to break something into smaller pieces or elements. When it comes to your email list, segmenting is the key to getting more responses and conversions. Why? You can tailor your emails to that one interest or type of person on your list. It’s very...