In this post, I’m going over five reasons why you might not be ready for a website. A lot of people come to me for website design and getting their business set up on the Internet. Unfortunately, I do have to turn to quite a few people away, and these are some...
The Dreaded General Data Protection Regulation (GDPR)… This topic is way too important for me to stay silent, and there is so much confusion regarding what GDPR is, who it affects, and what needs to be done. If you have an email list, a website, or sell things...
Now that you have your big quiz idea in place, you’re ready to launch it and start capturing leads. So, now we have to figure out which quiz tool or platform best suits your needs (and budget). Whenever you choose a platform for your business, you must consider the...
Segmenting your list has a wide variety of benefits for your business. From the customer’s perspective, you’re seen as caring more about their wants and needs, while from a business perspective you’ll have better information about your ideal clients...
Of course, there are many quiz types and styles of quizzes, so you have to pick the type and style of quiz that is right and works for your unique brand. You can also test out a few, you don’t have to be married to one style of quiz for the life of your business....
To multiply your email marketing ROI you need to send targeted info to subscribers based on their behaviors. The best way to do that is email segmentation. According to the Direct Marketing Association, almost 80 percent of return on investment comes from, “segmented,...
Choosing a quiz name is vital to the success of your quiz, just like the subject line in an email or the title of a blog post. Without an engaging and exciting quiz name, few will take the time to click through it. So, how do you create an exciting name? Choose Your...
We’re all familiar with the Myers-Briggs personality test, right? Today’s post about giving back – whether that be donations, micro-loans, or something else – will make a lot of sense if you’re familiar with that test, because I’m...
Remember, making your quiz for your potential ideal client boils down to this: Fit the quiz with your ideal client’s personality traits. Like attracts like. Do you have a client avatar or persona? Break that puppy out, because you’re digging deep on this one....
If you’ve been in business for a bit, you’ve probably created buyer personas or client avatars. List segmentation takes this a step further because while you may have a type of customer that most of your list falls into, there are more segments that you can...
