If you have an email list, a website, or sell things online, the GDPR, or General Data Protection Regulation, will probably apply to you – even if you’re not in the EU!
Segmenting your list has a wide variety of benefits for your business. From the customer’s perspective, you’re seen as caring more about their wants and needs, while from a business perspective you’ll have better information about your ideal clients so you can serve them better and bring in more like them. Let’s have a look at a few of the benefits that come from segmenting your email list.
To multiply your email marketing ROI you need to send targeted info to subscribers based on their behaviors. The best way to do that is email segmentation.
We’re all familiar with the Myers-Briggs personality test, right? Today’s post about giving back – whether that be donations, micro-loans, or something else – will make a lot of sense if you’re familiar with that test, because I’m an Advocate (INFJ). I’m usually the type to make my efforts quietly behind the scenes, but I’ve […]
List segments take personas and avatars a step further because there are more ways you can group your list depending on their behaviors.
For your email list, segmenting is the key to more responses and conversions. You can tailor your emails to that one interest or type of person.
I have a steady flow of clients, but I’m still marketing my business and blogging – and you can, too. How? PLR Content PLR (Private Label Rights) is also called white label content or done-for-you content. PLR content is created by someone else and you purchase the rights to reuse with your name, kind of like […]
The pages your sales funnels need may not be obvious at first. In fact, that’s the top reason entrepreneurs say they can’t get funnels set up — they don’t know what to include. Here’s the answer: At the very least, your sales funnel needs three pages. Sales Page Call it a landing or squeeze page, […]
Build your network with simple strategies that work whether you’re an introvert or extrovert. It’s critical to success; do you just “wing it?” right now?
If you’ve got a funnel and your numbers aren’t looking great, chances are you have a leak (or three). I refer to this as having a sieve instead of a funnel.