The Dreaded General Data Protection Regulation (GDPR)… This topic is way too important for me to stay silent, and there is so much confusion regarding what GDPR is, who it affects, and what needs to be done. If you have an email list, a website, or sell things...
Segmenting your list has a wide variety of benefits for your business. From the customer’s perspective, you’re seen as caring more about their wants and needs, while from a business perspective you’ll have better information about your ideal clients...
To multiply your email marketing ROI you need to send targeted info to subscribers based on their behaviors. The best way to do that is email segmentation. According to the Direct Marketing Association, almost 80 percent of return on investment comes from, “segmented,...
We’re all familiar with the Myers-Briggs personality test, right? Today’s post about giving back – whether that be donations, micro-loans, or something else – will make a lot of sense if you’re familiar with that test, because I’m...
If you’ve been in business for a bit, you’ve probably created buyer personas or client avatars. List segmentation takes this a step further because while you may have a type of customer that most of your list falls into, there are more segments that you can...
Segmenting means to break something into smaller pieces or elements. When it comes to your email list, segmenting is the key to getting more responses and conversions. Why? You can tailor your emails to that one interest or type of person on your list. It’s very...
