8 Benefits of Segmenting Your List

Segmenting your list has a wide variety of benefits for your business. From the customer’s perspective, you’re seen as caring more about their wants and needs, while from a business perspective you’ll have better information about your ideal clients so you can serve them better and bring in more like them. Let’s have a look at a few of the benefits that come from segmenting your email list.

Read More

Ways to Give Back on A Budget

Ways to Give Back On a Budget

We’re all familiar with the Myers-Briggs personality test, right? Today’s post about giving back – whether that be donations, micro-loans, or something else – will make a lot of sense if you’re familiar with that test, because I’m an Advocate (INFJ). I’m usually the type to make my efforts quietly behind the scenes, but I’ve […]

Read More

3 Absolutely Essential Pages Your Sales Funnels Need (And What to Put On Them)

3 Absolutely Essential Pages Your Sales Funnels Need

The pages your sales funnels need may not be obvious at first. In fact, that’s the top reason entrepreneurs say they can’t get funnels set up — they don’t know what to include. Here’s the answer: At the very least, your sales funnel needs three pages. Sales Page Call it a landing or squeeze page, […]

Read More