Segmenting your list has a wide variety of benefits for your business. From the customer’s perspective, you’re seen as caring more about their wants and needs, while from a business perspective you’ll have better information about your ideal clients so you can serve them better and bring in more like them. Let’s have a look at a few of the benefits that come from segmenting your email list.
To multiply your email marketing ROI you need to send targeted info to subscribers based on their behaviors. The best way to do that is email segmentation.
List segments take personas and avatars a step further because there are more ways you can group your list depending on their behaviors.
For your email list, segmenting is the key to more responses and conversions. You can tailor your emails to that one interest or type of person.